I have been loving Instagram Insights ever since it launched last year. But it’s only until recently that I pinned down my strategy for using Instagram Insights to help me understand my followers and the content they love most. It seems to be a generic and simple analytics tool, but it is actually very powerful.
Daily: Followers – Hours
While I have a good idea of when my followers are on Instagram, I like to use this data for accuracy. Every morning, I check the peak timings and plan my posts accordingly for that particular day. The difference even an hour earlier or later makes is noticeable in terms of engagement levels. I’d be lost without this feature!
Weekly: Impressions, Reach, Profile Views
On the main Insights page, the very first tidbit of data is Impressions. When you scroll left, you see Reach, Profile Views, Website Clicks, Email Clicks, etc. Of these data elements, I check the Impressions, Reach and Profile Views on a weekly basis. This is important data to me when analyzing which combination of posts for the week perform better than others. It helps me to understand what number to beat for the coming week. Weeks when I receive reposts on larger accounts, I automatically see an increase in these data elements. Little observations like these help me sort out my strategy, whether it’s aiming for more reposts, or spending more time engaging with other Instagrammers’ content.
Monthly: Top Posts (Saved and Impressions)
The Top Posts analytics are helpful for obvious reasons; to figure out which content is well performing. While most may think that analyzing Top Posts filtered by Engagement, Likes, and/or Comments is useful, I think otherwise. My absolute new favourite metric is the “Saved” feature. You can view this insight on individual posts, or at large when you’re on the Top Posts page. Monthly, and sometimes more frequently, I filter my Top Posts by Saved and Impressions. Both of these give me different kinds of understanding of how followers are consuming my content. I love the Saved metric because it tells me who is bookmarking my content for their actual use. It may be a cafe or restaurant they want to check out, or maybe they just like my shot and are saving it as inspiration to re-create at some point. Either way, it tells me which content is most useful to my followers. On the other hand, I love analyzing the Impressions metric because according to me, this is the true depiction of my content’s like-ability. We’re no longer in an Instagram age where followers actually engage with every post that’s on their feed. Sometimes (most times) users are just scrolling through and don’t feel the need to acknowledge the post. However, if they see it, and keep coming back to it, that’s being logged as Impressions. According to me, this tells me who’s really loving certain content.
And there you go, that’s how I use Instagram Insights on a daily, weekly, and monthly basis. If you have any questions about it, you can write me an email as always, or get in touch with me on my social channels. Happy Instagramming!